Amazon is a famous online shopping website, from books, magazines, music, DVDs, videos, electronics, computers and software, etc. They are provided a wide range of products to customer and leading the online shopping market. Before, selling books are their main business income. Nowadays, according to Nancy K. H.(2011) noted that ‘In July 2010, Amazon announced that for every 100 hardcover books it sold, the company was selling 180 Kindle books. Its founder and CEO, Jeff Bezos, went on to note that Amazon had sold three times as many Kindle books in the first half of 2010 than it had done in the first half of 2009.’ Kindle books is a new forms of media publishing. This can collect many books in one hand. Although the media change to be technology, the communication system still remains no change. According to Bell and Garrett (1998) noted that ‘when we write, our message is expressed not only linguistically, but also through a visual arrangement of marks on a page.’ Picture and word is always the main focus to communicate with people. Hi-technology is just a platform which convenient to the reader. We should focus on the idea who express from the writer more than the media.
Reference
Bell, A and Garrett, P 1998, Approaches to media discourse, Blackwell, Oxford.
Nancy K H. 2011, ‘ebooks Everywhere’, Vol. 19, Iss. 6; p. 22.
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